What is generative design?

PRODUCT PERFORMANCE


See how engineers and computers are designing better performing products that humans alone could never imagine.


Generative design mimics nature’s evolutionary approach to design. Engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. Then, using cloud computing, the software explores all of the possible design options presenting design alternatives to the engineer. Based on your inputs some of the shapes and forms generated are impossible to make with traditional manufacturing methods. Instead, they’re built using new additive manufacturing methods allowing you to achieve better designs for improving your products performance.


View the infographic to see how you can explore a wider range of design options to improve your products performance.